The iPhone 7 was announced on 7 September, and will be available to pre-order from 9 September, which is this Friday. Pre-orders will start at 8.01am UK time, and will continue until the official onsale date on 16 September. That date will be for 30 countries including the US and UK. Another 30 countries will follow a week later.
The iPhone 7 is available in five colours: silver, gold, Rose gold, black and Jet Black. With the exception of Jet Black (which is only available for the more expensive 128GB and 256GB storage options) these are each available with 32GB, 128GB and 256GB of storage.
Apple consistently referred to the iPhone 7 as "water-resistant" rather than "waterproof". But it's certified at a respectable IP rating of IP67 - and Apple doesn't normally go in for that kind of thing.
While the screen size, resolution and pixel density are the same (4.7 inches, 1334 × 750 pixels and 326 pixels per inch, respectively), there are a number of improvements to the display on the iPhone 7. Apple says it's 25 percent brighter than the previous generation, with a wide colour gamut and improved colour management.
Or, "7. No headphone port", as most of us will have heard it. Or, "It's not a bug, it's a feature."
So this is the big one. The iPhone 7 does not have a headphone port, and the rumours are true. But Apple did its best to sugar the pill by talking about some legitimately nice-looking and impressive-sounding headphones and headphone tech it's been working on.
The iPhone 7 will be bundled with a new pair of EarPods: these connect via Lightning. It will also be bundled with a Lightning-to-mini phono adaptor, so you'll be able to use any and all current headphones that use a 3.5mm jack, with the iPhone 7. The prospect of carrying around an adaptor with our phones is mildly irritating, but at least Apple isn't charging extra for it, like it did with the USB-C adaptor for the port-poor 12-inch MacBook.
Why is Apple removing the headphone port, by the way? One word, said Apple: courage. (Pretty bold way of dressing up an unpopular move!) But the company argued that Lightning is a good efficient audio connection standard with a large base of users and accessories. (This is slightly disingenuous - there may well be 900 million Lightning connector devices out there, but nearly all of those will be speakers, not headphones. Lightning headphones remain thin on the ground - although that's sure to change now.) The company also said that the headphone port is more than a hundred years old and taking up space that is needed for other features.
Apple also talked about some interesting wireless headphones it's got up its sleeve, which leads us on to the next section.